This Privacy Policy explains how North Ink Studio Ltd. collects, uses, shares, and protects personal information when you use our website or contact our studio. It also explains how we use cookies for essential functionality, analytics, and advertising, and how you can control your preferences.
If we make material changes, we will place a notice on the homepage at least 14 days before changes take effect.
Quick controls
You can change your cookie settings at any time using the footer link:
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1) Cookie categories 🍪
We use cookies and similar technologies to make the site work reliably, understand how it is used, and measure advertising effectiveness. Cookies are grouped into three categories with different consent requirements.
Essential cookies
Purpose: core site functionality, security, session management.
Retention: session duration or up to 12 months for preference storage
Analytics cookies
Purpose: measuring traffic, user behavior, site performance.
Tools: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent required: YES; activated only after user accepts
Retention: up to 14 months
Marketing / advertising cookies
Purpose: remarketing, personalized ad delivery, conversion tracking.
Consent required: YES; activated only after user accepts
Retention: up to 540 days (Google Ads default)
2) Marketing cookies disclosures 📣
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
Tracking technologies we use
We use the following tracking technologies on this website:
Cookies (first-party and third-party)
Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
Device identifiers (browser fingerprint, IP address)
Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Advertising and analytics technologies active on this site
Google Ads (gtag.js / Google Tag Manager)
Google Analytics 4
Google Remarketing Tag
Meta Pixel (Facebook / Instagram)
Opt-out from personalized advertising
You may opt out of personalized advertising at any time:
Google Ads Settings: https://adssettings.google.com
Your Online Choices (EU): https://www.youronlinechoices.eu
Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely; you will continue to see non-personalized advertisements.
Cookie preference management
Use this link any time: .
It opens the panel where you can accept or reject each cookie category independently.
3) Consent requirements ✅
Our consent banner offers three options: "Accept All", "Reject Non-Essential", and "Manage Preferences". Analytics and marketing cookies are not activated until you provide consent. Your choice is stored in localStorage for 12 months and can be changed later.
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
4) Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
5) Lead Forms and Contact Requests ✉️
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
6) Google Services and Advertising
This website uses the following Google services:
Google Analytics 4
collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking
records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Google Remarketing
allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Google Tag Manager
deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
7) Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
Page views and time on site
Specific conversion events (form submissions, purchases)
Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
8) Prohibited content self-declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
9) Landing page integrity statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
10) Children's privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
11) International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
12) User rights (GDPR Articles 15-22)
If you are located in the EEA or UK, you have the following rights:
Access (Art. 15): request a copy of data we hold about you
Rectification (Art. 16): correct inaccurate or incomplete data
Erasure (Art. 17): request deletion (right to be forgotten)
Restriction (Art. 18): limit how we process your data
Portability (Art. 20): receive your data in a structured, machine-readable format
Objection (Art. 21): object to processing based on legitimate interest
Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
EU users: https://edpb.europa.eu
UK users: https://ico.org.uk
13) What data we collect
Full name
Email address
Phone number
IP address
Browser type and version
Device type and operating system
Cookies and tracking identifiers
Usage data (pages visited, time on site, click paths)
Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b).
Analytics data: consent (Art. 6.1.a).
Marketing/remarketing data: consent (Art. 6.1.a).
Security and fraud prevention: legitimate interest (Art. 6.1.f).
For Canada-based operations, we also apply a purpose-limited approach: we use personal information to communicate about consultations, bookings, and studio services, and to maintain site security.
15) Retention periods
Contact form submissions
2 years
Analytics data (GA4)
14 months
Marketing cookies (Google Ads)
up to 540 days
Email communications
duration of relationship + 1 year
Server logs
90 days
Cookie consent records
3 years (audit requirement)
16) Security, contact, and updates 🔒
We take reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorized access, disclosure, copying, use, or modification. No website can guarantee absolute security, but we work to reduce risk through access controls and limited data collection.
If you have questions about this policy or wish to request access, correction, or deletion of your data, contact us:
[email protected].
We may update this policy from time to time. When changes are material, we will provide notice on the homepage at least 14 days in advance, and we will update the "Last Updated" date shown at the top of this page.
Cookie choices
We use cookies for analytics and personalized advertising. See our Privacy Policy.
Cookie preferences
Control which categories are active. Essential cookies are required for core site functionality.
Essential cookies
Always on. Security, session management, and consent storage.
Required
Analytics cookies
Helps us measure traffic and improve site performance (Google Analytics 4).
Marketing / advertising cookies
Enables personalized advertising and conversion measurement (Google Ads and Meta).
By clicking "Accept All Cookies", you consent to analytics and advertising cookies. You can withdraw consent any time using “Manage cookie preferences” in the footer.